What is the new media? In the context of The Spin Special program about New Media, we would define it as the new ways we are consuming and relating to the media on a day-to-day basis.
There has been a clearly defined line between the big three - radio, TV and print - up to now. But the lines defining the borders between the traditional media are not only blurring. They are being vitamised! We are not watching a media evolution. It is clearly a revolution. And it's happening really quickly.
Here are some buzz words - convergence, blogging, downloading, digital radio and TV, blogosphere, podcast - there are plenty of them. And words that didn't exist 10 or 20 years ago.
The way you an I consume media, from this day forward, is changing forever.
How will you decide what you want to watch or listen to? How will content providers attract you as audience? Who will pay the advertising bills in the future? Or will be prepared to pay for a more flexible media? And will all this spell the end of traditional media outlets? Will there be a rise of smaller media opportunities?
It's all so exciting and slightly scary.
Listen to tonight's The Spin as we bring in the experts to wade through these exciting new developments that will affect us all... yes you too!
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